PASTA SQUARE RESTAURANT
Concept and artwork for the new Italian fusion restaurant Pasta Square. The briefing was Italian with a twist and that was the road we went through. Inspired by the traditional trattorias, the vibe of the old city and the plain and smart approach that the owners want to propose the first one that was designed was the logo. A condensed font was used having in mind the simplicity of the old labels, signs and stickers which are versatile and easy to accompany any photo, colour or artwork. For the menus the same clean and informative approach with the element of fresh herbs in the cover and the layout inspired by the 50s and 60s menus. Placemats, banners, exterior menus and trifold were designed based on that concept. Exceptional photoshoot by the very talented Lenka Matsoukatova who manage to capture the Italian essence of the project and gave in photos full of taste and colours.