Concept and artwork for Nutrilicious. The briefing was for the branding and the artwork to feel natural, organic and as close to nature as it could be. Nutrilicious is a combination of the words nutritious and delicious which is what the product actually is, fig bars made with raw fruit, nuts and seeds. The palette was chosen to be pastel and earthly using the basic colours of dark lavender(fig), light brown(soil) and green(fig leaves) and it was used in both packages of the products and the packaging boxes. Minimal approach design wise, strong typography was used (the two catchlines) along with clear pictures and elements of the colours to point out that no artificial substitutes are used in the making of the product and it’s a 100% natural. Same minimal logic was used to the design of the logo. Additional artwork was made in the form of trifolds, digital banners, posters, flyers and business cards.